Since the recession, consumers have strayed from their favourite premium brands, destroying much of the loyalty that the brands had worked hard to acquire. Now, consumers demand better value and favour lower prices, and digital mobile marketing is facilitating consumers in their hunt for better deals.
The fashion industry is experiencing an all-time low with brand loyalty, which means that a customer’s decision is no longer based on the marketing and the logo of the product alone, which is a good thing for those brands that are offering personalised products. Consumers are looking for ways to personalise almost everything they buy, and are quickly moving away from the mass-produced and standardised products, especially those in the clothing and accessories industry – and luckily for buyers, sellers have realised that there is great value in allowing them to make their product absolutely unique.
Personalisation is becoming increasingly important to a large number of customers because it allows them to add some personality and meets their exact needs. Personalisation also creates a deeper connection with the brand and the shopper and helps the brand to differentiate their products from their competitors’, ensuring that they are at least one-step ahead of the competition. One such brand which has realised the demand for personalisation is Bags of Love.
The privately-owned British company Bags of Love was founded in 2003, and offers its customers a high-quality range of personalised custom products including gifts, goods, clothing and handbags. The personalised bags have especially caught our attention, offering customers a choice from a wide range of handbag designs including clutches, zip top bags and personalised leather purses, all of which have been expertly crafted using your own unique graphic designs or photographs. Not only are the designs fashionable and functional, but they offer you something different – you will never have to walk down the street again and see a handful of women with the same bags – this would make for a great gift, especially with Mother’s Day around the corner!
Are you looking to print your textiles onto fabrics and other materials? It’s time to differentiate yourself from the masses, and it’s become clear why made-to-order products are the future with Bags of Love right on-trend.
We’re thrilled to announce that we’ve partnered with Tree Nation, the platform to reforest the world & fight climate change! Home to over 90 planting projects in 33 countries, Tree Nation is a non-profit organisation that helps people & companies offset their CO2 emissions.