Since the recession, consumers have strayed from their favourite premium brands, destroying much of the loyalty that the brands had worked hard to acquire. Now, consumers demand better value and favour lower prices, and digital mobile marketing is facilitating consumers in their hunt for better deals. The fashion industry is experiencing an all-time low with […]
Cailyn Cox
Why every stylish woman needs denim in her wardrobe
Denim has long been a favourite fabric for designers thanks to it’s durability and versatility, but this spring it has been reinvented once again. It’s one of our favourite trends both on and off the runways – including those of Marc by Marc Jacobs, Julia Seeman, Burberry, Phillip Lim, Alexander Wang and Tommy Hilfiger, to […]
Chic ways to wear stripes this season
Stripes have once again returned to the catwalk, and they’re as popular as ever. We have been lusting over designs on the runways of Valentino, Lisa Parry, Lacoste, Tome and Yigal Azrouel, who produced garments that were both fresh and fun. From horizontal to vertical and even chevron, stripes have been seen in all shapes […]
France bans super skinny models from the runways
The issue of emaciated models has long since been a topic of discussion in the fashion world, and now France has taken a massive step in the right direction (one that will hopefully promote a healthy and positive body image), by passing a law that will ban the use of models who are deemed too […]
Karl Lagerfield and his cat are going into business
In other fashion news, we feel that Karl Lagerfeld’s new eponymous line, alongside his beloved cat Choupette, deserves a mention. The Chanel director is celebrating his kitty with his latest capsule collection, and it’s amazing! French artist Tiffany Cooper sketched animations of Lagerfeld and his snow-white Birman, which are quirky and fun. The fabulous illustrations […]
Madonna Covers Cosmo’s 50th Anniversary Issue
Madonna posing for racy photos is nothing new, but she’s not doing it to be lewd, she’s using her body to tell a story. And it’s one that encourages female sexuality and paints a vivid picture of the sexism that still exists in modern society. This is perhaps the main reason she is the perfect […]
How to rock leather trousers (even if you aren’t a super model)
Have you always dreamed of owning a pair of leather pants but you weren’t sure how to pull off the look? Well, it may have once been a garment reserved for rock stars, but leather trousers are fast becoming a fashion favourite with even us regular women. We’re sure you’ve already noticed that leather trousers […]
Georgia May Jagger gets a Minnie Mouse style makeover
Georgia May Jagger has already been involved in some exciting campaigns, but her latest collaboration with Ashley Williams for Dazed Magazine’s spring/summer 2015 issue (out on April 9) is definitely one of the most quirky ones out there. The British model’s modern interpretation of the beloved Disney character, Minnie Mouse, was shot by photographer Sharif […]